What do they call Go-Gurt in the UK?

Q: English people say yogurt/yoghurt with a short o ("yaw") instead of a long o ("yo"). Surely they don't call Go-Gurt "Goghurt," though. So what do they call it?

A: Frubes. You know, like tubes of fruit. Fruit tubes.

Dalek Sec believes that fruit/tube hybridization is the last hope of the yoghurt species

So there you go. Also, their slogan used to be "rip their heads off and suck their guts out."